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Previous articles in this series have introduced Simplicity, Process, Research and Strategy.. With these in hand the next logical step is to discuss Branding.


Marketing Strategy

What is marketing strategy? Well, it seems to depend upon whom you ask. However, at its core, strategy is about determining who you are and how you will convey that to consumers in a way that sets you apart from competitors. For example, Walmart’s strategy is based primarily on a price proposition.


Marketing Research

Marketing relies on research. There is no substitute for the facts. And better to have them at the outset.


The Value and Power of Marketing Simplicity

At Errington Integrated Marketing we believe in the value and power of Simplicity.


Introduction to Marketing Principles

Welcome to our Marketing Principles series. The purpose of this series is to briefly identify some key marketing principles and suggest how your business can profit from their application.