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A Simplified Approach to Content Marketing – Part One: The 6 W’s of Content

Sometimes, there’s simply too much on the Internet about one particular topic. Too much information makes it extremely difficult to stay on top of current trends and figure out which advice to follow. (more…)

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Unlocking the Potential of Live Video Streaming

If you are on Facebook, then you’ve probably noticed a rise in the number of Facebook Live videos streaming in your news feed. Chances are that you’ve even stumbled across a few that piqued your interest, or maybe you even sought them out specifically. (more…)

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Does Your Business Need a Web Assessment?

Does your business have a website or social media account? Do you know how it is performing? Can you provide reliable data points, comparisons, insights and an actionable strategy based on this information? (more…)

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EIM: Burlington Chamber of Commerce Award Finalist

We are delighted to share with you that Errington Integrated Marketing has been chosen as one of three finalists for the 2016 Burlington Chamber of Commerce Business Excellence Awards. (more…)

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The Latest and Greatest Trends in Website Design

Web design is a dynamic field. It can be hard to keep up with the latest trends and separate fads from best practices. In such a fast moving industry, keeping up isn’t enough. (more…)

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8 Marketing Trends that Will Define 2017

Every year new marketing trends emerge thanks to more sophisticated technology and advancements in the marketing field. While no one knows for certain what the future holds, based on the state of the marketing industry in 2016 we believe these 8 marketing trends will define business in 2017.

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Splitting Hairs – Is A/B Testing Worth the Trouble?

A/B testing (also called split testing) is the process of running two or more concurrent versions of content on the same medium, with the same desired outcome, to determine which version is most effective. (more…)

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A Writing-Rich Future Means Business Must Customize Content By Audience And Medium

You wouldn’t write a text in the same format as you would a letter, and you probably use different language with friends socially than in a meeting with your boss. (more…)

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What is Native Advertising?

Native advertising is the latest 21st century marketing evolution. Today, consumers are more empowered, savvy, and traditional ad averse than ever before. Consumers want real content with real value – that is why they are on the Internet in the first place. (more…)