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The Value of Interactive Content

Content engages, educates, captures leads, and is a huge part of a successful sales funnel. Interactive content takes traditional content to the next level by requiring the participation of users. (more…)

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Influencer Marketing

Think back to high school. Remember seeing one of the cool kids in a new pair of shoes and wanting them for yourself? Influencer marketing brings that principle to the age of social media – and it is just as effective. (more…)

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Marketing to Millennials

Millennials are slowly but surely becoming the largest group in the work force. All that income also means that they are set to become the most dominant consumer group, with the most purchasing power. (more…)

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Online Marketing Trends

The online marketing landscape is always shifting. New trends seem to constantly come and go. Some of these trends have revolutionized the industry, and others, well… not so much. (more…)

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A Simplified Approach to Content Marketing – Part Two: The 6 W’s of Content

In Part One we began to dissect content marketing, an area that is over-saturated with contradictory advice, rules and strategy. We looked at who is using content marketing, it’s value and where businesses should focus time, effort and resources. (more…)

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Snapchat Business Opportunities

Snapchat has enjoyed a meteoric rise in popularity since it was first released five years ago. In fact, earlier this month Snap Inc’s initial public offering raised nearly $2.5 billion. (more…)

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A Simplified Approach to Content Marketing – Part One: The 6 W’s of Content

Sometimes, there’s simply too much on the Internet about one particular topic. Too much information makes it extremely difficult to stay on top of current trends and figure out which advice to follow. (more…)

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Unlocking the Potential of Live Video Streaming

If you are on Facebook, then you’ve probably noticed a rise in the number of Facebook Live videos streaming in your news feed. Chances are that you’ve even stumbled across a few that piqued your interest, or maybe you even sought them out specifically. (more…)

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Does Your Business Need a Web Assessment?

Does your business have a website or social media account? Do you know how it is performing? Can you provide reliable data points, comparisons, insights and an actionable strategy based on this information? (more…)