Internet marketing requires more than a web site. Your web site is often the first impression a prospective customer has of your business but it is only one aspect of an effective Internet marketing strategy.
At the very core of Internet marketing is the need for your brand to be found. At the heart of achieving this goal are SEO (search engine optimization) and SEM (search engine marketing). Both are highly competitive, rapidly evolving and very effective when well understood and applied.
Errington Integrated Marketing can assist you in developing an Internet marketing strategy that takes powerful advantage of the capabilities of both SEO and SEM. For example, Internet remarketing can radically improve ROI by the powerful way it keeps you engaged with your target audience.
We can affordably leverage the potential of Internet marketing via search engines (e.g., Google, BING) and keep your message personal and relevant through technologies such as social media (e.g., Facebook, Twitter) and blogs. A comprehensive Internet marketing strategy would also include mobile marketing (e.g., cell phones) that has the distinct advantage of immediacy and can be highly targeted to optimize your message where it has the greatest potential.
To close the Internet marketing loop, tracking and data analysis reports allow us to fine tune your Internet strategy to ensure that only the most effective tactics survive. This close scrutiny provides guidance and direction for the future and keeps your brand message fresh, relevant and, most importantly, effective.